The core message of Rukru is to “Respect the Trade”. This simply means to respect the people who have built an established the cultures that we love. Creators, thinkers, builders, dreamers, etc. Another side to this idea is the drive to Support local trade. It’s a push to live self sufficiently and respect & better the community you inhabit on both a small and large scale. It’s just a little something that I think is important and I think plenty of people out there might feel the same way. In the shop soon.